Royal Caribbean

Challenge:
Educate consumers about what Royal Caribbean's incredible ships and destinations, and eradicate the misconceptions of cruising. Gain qualified leads and create a database of consumer names. Increase cruise sales.

Escalate Solution:
The Royal Caribbean Ultimate Adventure Tour.
An 53 foot tractor-trailer with an inflatable cruise ship replica travels across the U.S. for a 3-year tour, visiting major events rich with Royal Caribbean's target consumer. Consumers are invited into the inflatable theater to view a 5 minute high-energy film about Royal Caribbean ships, amenities, and vacations. Families can climb the rock wall, enter to win free cruises and even connect directly to a booking agent right on site.


Results:
Since June 2003, over 2,600,000 qualified consumers have been reached. Cruise inquiries and sales are rising month by month. Client's tour success criteria metrics have been met 3 straight years.